anna g Wilhelm

location // shanghai, china

agency // nve experience agency

client // diageo

role // show producer

description // show producer responsible for writing scripts, developing content, building and managing local and international show team, liaising with challenge director, building show documents. this was the second year of show producing for this program, last year i was show producer for the são paulo iteration of the program. this was a bartender of the year competition spread across a week on location in shanghai with competitors from 44 competitors representing 44 markets.

location(s) // new york, ny ; los angeles, ca ; provincetown, ma

agency // nve: experience agency

client // fx

role // account manager

description // for this program we identified 3 cities for a national tour to promote the spinoff series ‘american horror stories’ as well as season 10 of ‘american horror story’. the immersive experience was a built out spooky bakeshop, complete with an ever-changing selection of limited edition custom cookies and immersive actors as the bakeshop employees. series talent as well as influencers visited in each market. additionally, there was a custom built microsite where visitors could sign up to receive alerts for one of 10 limited edition cookie drops or other special prizes.

location // los angeles, ca

agency // nve: experience agency

client // netflix

role // producer

description // this was a 2 day post screening panel event coupled with an immersive experience complete with large scale set pieces including a train that was utilized in the film. giant LED screens utilized to simulate a moving vehicle. the event was met with wonderful reactions and social engagement with posting around the event leading to 150 million estimated impression globally.

location // london, england, uk

agency // gradient

client // jcp holding

role // senior producer

description // senior producer responsible for budget (including multiple budget exercises and recostings), vendor management, venue management and staffing. this was a 200 person conference spread across two days with the conference taking place at banking hall in central london and a exclusive, private luxurious reception taking place at the tate modern tanks on the first evening of the conference.

location // london, england, uk

agency // mkg

client // stanley

role // producer

description // Barbie x Stanley teamed up for the collaboration of a life time presenting 8 new quenchers to their global market. 

London launched the iconic Dynamite Quencher and took over a roller rink to invite guests to grab a pair of skates and get into the groove. Complete with gold disco balls, custom necklaces, funky beats and skate performances Barbie herself would join in!

location(s) // las vegas, nv ; chicago, il ; nashville, tn ; new york, ny ; fort lauderdale, fl

agency // the sheppard

client // taco bell

role // producer

description // for this program we identified 5 cities for a national tour to promote the relaunch of taco bell’s breakfast menu via a drag brunch tour. we had a host, drag queen, kay sedia, that hosted in each city. we filled out the cast in each city with 3 local drag performers per city as well as 2 ‘bell boys.’ each city had two seatings for the show and all cities had their seatings sell out almost immediately after releasing the event details/registration.

location // los angeles, ca

agency // nve: experience agency

client // netflix

role // associate producer

description // lobby takeover and media screening party for netflix’s our planet. created three distinct environments in the netflix lobby complete with individual smellscapes, soundscapes. decor, and foliage. goal of this event was to be low environmental impact and zero waste through sustainable giveaways and eco-friendly catering. giveaways included reusable canvas totes, reusable metal straws and the certificate of an endangered animal that netflix adopted on behalf of each guest.

location // new york, ny

agency // unobtainium

client // miHoYo / HoYoVerse

role // executive producer

description // executive producer responsible for budget development, supplier sourcing, managing highly technical teams as well as scenic team for a significant graphics and fabrication lift.

In the heart of Lower Manhattan at the iconic Oculus, we brought the immersive world of Zenless Zone Zero to life with the NYC Hollow Event. This multi-day activation captivated thousands, hitting capacity well before the close of each day.

Attendees were transported into the game’s universe through interactive gaming stations, a 360-degree projection dome featuring custom content, and exclusive giveaways. The event also showcased vibrant cosplayers and a lively mascot, creating unforgettable photo moments and engaging fan interactions.

The NYC Hollow Event proved to be a resounding success, blending cutting-edge design with the bustling energy of one of New York City's busiest hubs.

location // frisco, tx

agency // nve: experience agency

client // adidas

role // associate producer

description // a 6000 square foot players lounge for soccer players competing in the annual generation adidas cup in frisco, tx complete with gaming station, interactive skills challenge, customization station, + product displays.

location // industry city, brooklyn, ny

agency // nve: experience agency

client // hennessy

role // event coordinator

description // this award winning event** was comprised of pre-scheduled 45 minute immersive experiences taking place over 8 days, created with the ultimate aim of educating attendees on the process of making cognac. this custom 17,000 square foot museum-like experience was comprised of 7 unique rooms, each with a surprising sensory experience, such as a dark berlin nightclub entry, a rain storm in the wine-making room, and a white tasting room with 933 bottles of hennessy eau-de-vie adhered to the wall, giving off a gradient effect.

** reddot 2018 award winner

location // new york, ny

agency // nve: experience agency

client // adidas

role // associate producer

description // an all day 1:1 interview space followed by a private rooftop party at the adidas showroom on tribecca for the james harden vol. 4 new york fashion week sneaker launch. also celebrating adidas x james harden x daniel patrick collaboration.

location(s) // london, england, uk ; los angeles, ca ; sydney, australia

agency // nve: experience agency

client // electronic arts (ea)

role // producer

description // this was an exciting global campaign to promote electronic arts (ea)’s jedi: survivor. the team at nve experience agency working alongside ea and lucasfilm to create content that generated buzz around the galaxy. through a global scavenger hunt, 3 grand prize winners around the world won cal kestis’ lightsaber and a chance to play the game at the video game hq.

location // new york, ny

agency // mag

client // cnn

role // senior producer

description // a 30x60’ clearspan tent covering a custom fabricated vintage movie store complete with a video clerk challenge, a movie-themed gif photobooth, a tweet for a treat candy counter, a concession stand and vhs movie displays creating the feeling of an old blockbuster video store.

location // los angeles, ca

agency // mag

client // abc: the bachelor

role // local producer

description // 10’x10’ rose covered wall photo moment at the grove mall in los angeles for one weekend only. attendees received a real rose and both digital + printed takeaway photos. throughout the weekend, coordinated with publicists to have talent from the show appear at the rose wall for surprise photos with fans.

location // kahuku, hi

agency // nve: experience agency

client // amazon

role // event coordinator

description // event open to the public in hawaii at turtle bay resort to celebrate the new season of amazon prime’s the grand tour on prime video. attendees were able to utilize silent streaming to watch the first episode. attendees received branded beach towels and tote bags that were customizable onsite. there were tray pass appetizers, an open bar and a dj. the world surf league had a surfing event that was happening simultaneously and appearances by professional surfers were a crowd pleaser at the event.

location // los angeles, ca + new york, ny

agency // nve: experience agency

client // hennessy

role // event coordinator

description // a large launch event in nyc, as well as additional smaller events in 3 additional markets, including los angeles, celebrating the launch of the hennessy v.s. limited edition bottle x jon one. events involved a live painting moment as well as live music performances, photo moments, + custom cocktails.

ny event press

la event press

location // miami, fl

agency // baitshoppe

client // e.l.f.

role // executive producer

description // Executive Producer, leading the charge for e.l.f.’s dynamic installation at the prestigious Nylon Party on Star Island, Miami. Responsible for overseeing the budget, sourcing and managing suppliers, and coordinating internal creative teams, I ensured a seamless collaboration with the client to bring their vision to life.

This standout activation featured glamorous beauty stations, interactive displays, and photo-worthy moments that captured the vibrant spirit of e.l.f.’s brand. Guests also enjoyed fun giveaways, making the installation a centerpiece of the event and a hit with attendees.

location // new york, ny

agency // mag

client // mtv

role // producer

description // for this program we had 3 teams with ice cream trucks and 3 teams of ice cream stands around new york city over 3 days passing out mtv vma 2020 masks and popsicles throughout the new york city area as well as the jersey shore ahead of the mtv vma broadcast.

location // new york, ny

agency // mag

client // birthright

role // producer

description // the birthright israel excel summit is an annual, 3 day event that brings together an international group of young professionals and business leaders. the event and illustrious group of speakers and panelists has a significant focus on cutting edge technology, innovative global business, philanthropy, and the north america – israel relationship. event consists of a cocktail party, 6 meals, an afterparty and 2 days of well attended speakers and panels.

location // wantagh, ny

agency // mag

client // northwell health

role // operations + logistics producer

description // this was an internal event for northwell health at jones beach theater on long island for 13,000 of its employees. there was an enormous tailgate in the parking lot, complete with a dj, 10 photobooths, 2 catering tents, a 30’x30’ giveaway tent filled with custom promo items. an artist was commissioned to work with our creative team to create the color by numbers activity to date and onsite guinness world records sent staff to host the activity and the record was broken. there were giant yard games, a raffle for a bmw, and a hall of innovation, highlighting technical advancements in the realm of health care. after the tail gate was complete there was 2.5 hours of programming, with speakers, awards presentations and musical and dance acts.

location // new york, ny

agency // mag

client // world vision

role // producer

description // Second annual World Vision Give Back Gift Shop is an opportunity for visitors to give back to those in need around the world. Attendees can donate different kinds of gifts that help families around the world gain better access to clean water, help families by purchasing livestock for them, or helping by sponsoring a child in the developing world. In the space there was livestock for guests to interact with, such as llamas, rabbits, a donkey, sheep, goats and others. There was also a water walk challenge which is an activity designed to give people a taste of what it’s like for a person who must walk miles in order to gain access to clean water in the developing world. Also onsite, celebrities such as Jennifer Nettles of country music’s Sugarland and Patricia Heaton from television’s Everybody Loves Raymond, made appearances to show their support and multiple live news and talk show segments were coordinated and executed onsite.

location // los angeles, ca

agency // nve: experience agency

client // bud light

role // event coordinator

description // for this program we identified 3 local boxing gyms in east la for bud light to partner with. bud light wanted to refurbish them and provide them with brand new equipment. once the gym refurbishment was complete bud light hosted a cinco de mayo viewing party for the gym owners, gym members, and their friends and family in downtown la, complete with a giant screen, open bar and food.